Google launches AdWords Express for SMEs

Last Updated on Monday, 24 October 2011 17:02 Monday, 24 October 2011 17:01

Written by China Times

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Google launched a version of its advertising service under the name AdWords Express in Europe for small local entrepreneurs. Last week, the service has started in Germany, England and France. Soon it will start in the Netherlands, although the launch date is still unknown.

The Google AdWords Express is designed for entrepreneurs with physical stores who want to start Internet advertising. Entrepreneurs only need to fill in a description of their work and services and they give a maximum monthly budget that they want to spend on AdWord Express. Google will take care of the formulation and placing of the ads.

When a retailer gives up his online budget, he gets an assessment to see how many people will click on his website or his profile page on Place Pages.

The development and operation of the digital side of SMEs is one of Google’s priorities for the near future.